The hidden cost
Investing ≠ Financial Health.
Most earners confuse the two.
Control is not clarity — that gap costs you silently every month.
🔥
Tax Overpayment
HRA, NPS, capital gain offsets — missed by your CA.
–₹1.2L/yr
🔄
Portfolio Drift
Overlapping funds, wrong categories, excess cash.
–₹2.4L/yr
🛡️
Insurance Trap
Endowments as investments. Inadequate term cover.
–₹1.8L/yr
🦊
Retirement Gap
PF isn't a plan. Corpus shortfall risk.
–₹15L gap
Tax Rules · April 2026
2026 rules changed. Most employees don't know yet.
Significantly raised allowances. Most haven't acted.
🍽️
Meal Coupons: ₹50 → ₹200/meal~₹1.05L annual tax-free
📚
Child Education: ₹100 → ₹3,000/mo₹72,000/yr for 2 children
🫠
Hostel: ₹300 → ₹9,000/mo₹2,16,000/yr for 2 children
How it works
Not a consultation. A truth reveal.
1
Step OneYou Submit
Structured intake: salary, investments, insurance, loans, goals. 15 minutes, no documents.
2
Step TwoWe Analyse
140+ data points cross-referenced across tax, portfolio, insurance, retirement.
3
Step ThreeInstant Dashboard
Interactive dashboard with gaps, scores, and prioritised action plan.
Pricing
What does clarity cost?
Free
Essentials
Blind spots revealed
₹0
No credit card
- ✓Basic health score
- ✓Key problems
- ✗Full analysis
- ✗Action plan
Starter
Comprehensive
Full picture
₹999
One-time · Dashboard
- ✓Score out of 100
- ✓Tax insights
- ✓Insurance gap check
- ✓Action guides
- ✗1-on-1 session
Most Popular
Advisory
Guidance + correction
₹2,999
One-time
- ✓Everything in Comprehensive
- ✓60-min advisor call
- ✓Risk profiling
- ✓Portfolio correction plan
- ✓Tax blueprint
Best Value
Annual
Year-round
₹9,999
Annual · ₹15/mo
- ✓Everything in Advisory
- ✓4 quarterly reviews
- ✓Tax filing support
- ✓Goal tracking
The founder
Every professional deserves a clear, honest picture.
“Most people aren't bad with money. They just never had a system that showed the full picture — without an agenda.”
Built for professionals earning well yet deciding in the dark.
🎓
NISM Certified — X-A & X-B, SEBI-mandated.
📋
SEBI RIA In Progress
📐
5-Dimension Health Framework